Been eyeing a cute blush pink purse from Zara, but have no clue what you’d actually wear it with? You could always consult Pinterest for styling ideas, but now there’s another option: Google.
The web giant on Thursday introduced a new feature called “style ideas” that aims to deliver sartorial inspiration inside Image Search. The feature is available in the Google app for Android and on the mobile web.
Now, as you’re browsing fashion product images, Image Search will “surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life,” Google Associate Product Manager Julia Enthoven wrote in a blog post.
With this new feature, “you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing,” Enthoven wrote. “Or if running gear is more your speed, no sweat — workout ensemble ideas are just a tap away.”
Google will also now display an expanded carousel of “similar items” when you’re searching for specific apparel products. This way, you can find something that looks like the budget-busting Kate Spade bag you’ve been drooling over, but with a more affordable price tag.
“Whether you’re researching shorts and sneakers or checking out sunglasses and handbags, you’ll be able to find product offerings that may suit your tastes,” Enthoven wrote. “Uncovering a bargain option without sacrificing style is now accessible right from Image Search.”
The new feature comes after Google last year brought shopping ads to Image Search.
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