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New Markets

How Entrepreneurs Can Conduct Primary Market Research…

Critical to the success of an entrepreneur is an ironclad process for product marketing, which is only possible if you have accurate, robust information about the marketplace. In this excerpt from the just-released Disciplined Entrepreneurship Workbook, MIT entrepreneurship expert Bill Aulet describes how to do the research to get this critical ...

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Don't Let Student Debt Paired With Startup Debt Demolish Your Financial Ssecurity….

The notion of a startup founder with student-loan debt evokes the clichéd image of a Silicon Valley millennial fresh out of college and living in a shared apartment, playing video games and feverishly pitching angel investors to fund his (or her) next “big idea” — from 3D printing to the next Facebook. Related: How to ...

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Tell Your Startup's Story and Captivate Your Audience. Here's How….

When successful brands record their core values, those values transcend the paper they’re written on: They move beyond mere mission statements and marketing strategies.They engage people in a living, breathing story of what those brands stand for. Related: The 5 Elements of Storytelling Every Entrepreneur Needs to Know In order for you ...

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