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New Markets

3 Insights to Identify a Multi-Billion Market Opportunity…

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Everybody’s been raving about Dollar Shave Club’s $1 billion July sell to CPG behemoth Unilever. And for good reason. It’s a great market case-study. Scrappy ecommerce firm goes after a large traditional market with high margins, shaving razors and exits with a smash. Dollar Shave Club’s roaring success begs the question — how ...

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3 Criteria to Fulfill With Your Next Sponsorship Opportunity…

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This summer’s political conventions were breeding grounds for controversy. Starting last spring, with Donald Trump poised to take the Republican Party nomination, activists began pressuring companies to boycott the Republican National Convention. As a result, companies that have long sponsored both parties’ conventions scaled back their sponsorships significantly. Coca-Cola, which in 2012 shelled out $660,000 to ...

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