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May the 4th Be With You: Quotes on Building an Empire From G…

Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video games ...

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McDonald's Unveils the 'Frork,' a 'Flavo…

To promote its new Signature Crafted Recipe sandwiches, McDonald’s got … inventive. Poking fun at innovation, McDonald’s released an infomercial unveiling the “Frork” — a fry-fork hybrid. Starring pitchman Anthony Sullivan and McDonald’s Chef Mike, the “uselessly useful” utensil — which is basically a fork with French fry prongs — ...

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The Good, the Bad and the Ugly of Live-Video Branding…

In January, Pittsburgh Steelers wide receiver Antonio Brown violated team policy by using Facebook Live to stream his teammates’ post-game locker room banter following the AFC divisional playoff win over the Kansas City Chiefs. Related: How Your Business Can Capitalize on Facebook Live Brown’s action reflected particularly negatively on his team because ...

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