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4 Online Marketing Tactics Brick-and-Mortar Stores Can Lever…

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers ...

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4 Tips for Managing Cash Flow in a Seasonal Business…

From tourism to weather to the holiday shopping season, many small businesses encounter some degree of seasonality within their business. In fact, according to a recent Wells Fargo/Gallup survey, almost half of small business owners reported having predictable times of the year that are significantly busier or slower than others. ...

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This PR Guru Says When It Comes to Social Media, Stop Doing …

Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global beauty, luxury and lifestyle brands with social media management, influencer outreach, content creation and training. She sat down with Jessica Abo to talk about how she started MB ...

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Watch: Why Entrepreneurs Should Be Open to Negotiation and E…

On the new streaming show Entrepreneur Elevator Pitch, founders step into the Entrepreneur Elevator and have just 60 seconds to present their idea, product or business to a panel of investors. Whether an entrepreneur gets invited into the boardroom or sent back to the ground floor depends on what our experts think in ...

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